New FCC Rule & IOS13 Will Kill Your Lead Gen
Mortgage lead gen strategy like Real Estate lead gen has long focused on calling “hot” prospects, those leads that filled out a prequal form or requested more info on a property. That practice, is...
Author: Chris Drayer
Hot New Mortgage Lead Source at Digital Mortgage, Vegas
A new mortgage lead source is in high demand and it would be hard to argue that there is a hotter segment in mortgage and real estate right now than mortgage lead generation. ...
6 Tips to Grow Your Influence with Marci James of Realtor.com
The Real Estate and Mortgage industry is fragmented into many companies, each with sub brands or co brands each with different and unique mixed messages. There’s a lot of noise. Who should we listen to?...
Mortgage & Real Estate Leads: Rent or Buy?
Leads. We all need them for our day to day business operations. Leads are the fuel, the electricity that keeps Real Estate and Mortgage companies running. But unlike the Sun, leads are not an...
iBuyer: Zillow Revenue Jumps 40%
Zillow is boosting revenue with its iBuyer program, Zillow Offers. The company’s 2nd quarter earnings report showed $600M of revenue for the quarter, with $240M from iBuyer alone. Thus – Zillow iBuyer accounted for...
Death of a Discount Brokerage
Once hailed an innovator from stage, awarded for their moxie, causing countless “traditional” brokerages to break out into cold sweats – a zero physical location discount brokerage has closed its digital doors and pulled...
Amazon Gambles on Real Estate Industry
Amazon wants a slice of the $900Million Zillow advertising revenue and the $100 Billion US real estate commission pie. I had thought that it would make sense for the retailer to sell homes –...
Revaluate CEO on Real Estate Dish Podcast
Host Eric Cosway of QuantumDigital invited me on the show as the special guest on the latest installment of the Real Estate Dish podcast. Recording the show was good fun. We’ve known each other for a while in...
Taming The Impossible Leads Task
Impossible tasks are engaging. When facing a daunting task years ago, I sought the advice of my dad – who reminded me to ask myself: “How do you eat an elephant?” The answer: “One bite...
Dirty Data Done Dirt Cheap
You can now Detoxify your Database in One Click We all have dirty secrets locked away in our databases. But complacency is costly – and impacting much more than just your ROI. LO’s, Realtors,...