Hot Times in Vegas and … Pittsburgh
Trade shows are hard work – I’ve spent more than 150 days as an exhibitor in the real estate and mortgage industry in the last decade. I feel this gives me a certain level...
Category: AI Home
The Telemarketing Lead Graveyard
In an era of AI, Big Data and Powerful Predictive Analytics, the humble telephone and specifically telemarketing is still the lifeline for the majority of Real Estate and Mortgage lead generation and sales efforts....
New FCC Rule & IOS13 Will Kill Your Lead Gen
Mortgage lead gen strategy like Real Estate lead gen has long focused on calling “hot” prospects, those leads that filled out a prequal form or requested more info on a property. That practice, is...
Mortgage & Real Estate Leads: Rent or Buy?
Leads. We all need them for our day to day business operations. Leads are the fuel, the electricity that keeps Real Estate and Mortgage companies running. But unlike the Sun, leads are not an...
Amazon Gambles on Real Estate Industry
Amazon wants a slice of the $900Million Zillow advertising revenue and the $100 Billion US real estate commission pie. I had thought that it would make sense for the retailer to sell homes –...
Revaluate CEO on Real Estate Dish Podcast
Host Eric Cosway of QuantumDigital invited me on the show as the special guest on the latest installment of the Real Estate Dish podcast. Recording the show was good fun. We’ve known each other for a while in...
Taming The Impossible Leads Task
Impossible tasks are engaging. When facing a daunting task years ago, I sought the advice of my dad – who reminded me to ask myself: “How do you eat an elephant?” The answer: “One bite...
Dirty Data Done Dirt Cheap
You can now Detoxify your Database in One Click We all have dirty secrets locked away in our databases. But complacency is costly – and impacting much more than just your ROI. LO’s, Realtors,...
Leads: The Game Changing Fundamental Tip
In order to grow revenue, you must invest. Investing in leads is commonplace, however, there’s a fundamental error that the majority of businesses make when dealing with leads that’s easy to fix. The...
Real Estate Lead Evolution: Fall Out at Realtor.com
Originally Published on Inman News In the ever evolving game of real estate leads, Realtor.com has sacrificed the queen as if it were a high stakes game of chess. Checkmate? The business of leads is changing in several...