Hot Times in Vegas and … Pittsburgh
Trade shows are hard work – I’ve spent more than 150 days as an exhibitor in the real estate and mortgage industry in the last decade. I feel this gives me a certain level...
Category: Mortgage Home
The Telemarketing Lead Graveyard
In an era of AI, Big Data and Powerful Predictive Analytics, the humble telephone and specifically telemarketing is still the lifeline for the majority of Real Estate and Mortgage lead generation and sales efforts....
New FCC Rule & IOS13 Will Kill Your Lead Gen
Mortgage lead gen strategy like Real Estate lead gen has long focused on calling “hot” prospects, those leads that filled out a prequal form or requested more info on a property. That practice, is...
3 Lead Generation Strategies That Work
Over the course of 2019, real estate and mortgage lead generation has continued to evolve into an extremely-dynamic field that is ever-changing. As a result, realtors have begun searching for new, innovative lead generation...
6 Tips to Grow Your Influence with Marci James of Realtor.com
The Real Estate and Mortgage industry is fragmented into many companies, each with sub brands or co brands each with different and unique mixed messages. There’s a lot of noise. Who should we listen to?...
Mortgage & Real Estate Leads: Rent or Buy?
Leads. We all need them for our day to day business operations. Leads are the fuel, the electricity that keeps Real Estate and Mortgage companies running. But unlike the Sun, leads are not an...
Death of a Discount Brokerage
Once hailed an innovator from stage, awarded for their moxie, causing countless “traditional” brokerages to break out into cold sweats – a zero physical location discount brokerage has closed its digital doors and pulled...
Amazon Gambles on Real Estate Industry
Amazon wants a slice of the $900Million Zillow advertising revenue and the $100 Billion US real estate commission pie. I had thought that it would make sense for the retailer to sell homes –...
Revaluate CEO on Real Estate Dish Podcast
Host Eric Cosway of QuantumDigital invited me on the show as the special guest on the latest installment of the Real Estate Dish podcast. Recording the show was good fun. We’ve known each other for a while in...
Taming The Impossible Leads Task
Impossible tasks are engaging. When facing a daunting task years ago, I sought the advice of my dad – who reminded me to ask myself: “How do you eat an elephant?” The answer: “One bite...