Ellen Shaikun’s Real Estate and Revaluate Marketing Tips
Long time Revaluate customer, Ellen Shaikun of Berkshire Hathaway HomeServices Parks & Weisberg Realtors© from Louisville, Kentucky, knows the importance of standing out from the crowd. She brings her unique sparkle, sense of humor, and genuine care for her customers to each and every situation she’s in. Often with a guitar in hand, and a twang in her custom real estate songs, she finds a way to make people feel special.
“I use Revaluate Reveal to prioritize who I should reach out to in my client database. I use Reside to add additional prospects from my geographic farm so I am always feeding my sales pipeline. In both cases, I focus my marketing on the people with high Revaluate scores because I trust the data. It’s working great for me.”
Ellen Shaikun, Berkshire Hathaway HomeServices Parks & Weisberg Realtors© from Louisville, Kentucky
This level of white glove treatment was difficult to scale, until she found Revaluate. Back in the day, she was like most agents who followed up with customers based on alphabetical order or geographic farm. Now, she prioritizes who she contacts with her special touch, by trusting Revaluate Reveal and propensity to move scores generated by numerous data points and its proprietary predictive analytics algorithm. By removing the guesswork of who she should reach out to, she’s maximizing her results, optimizing her time, and reducing unnecessary marketing spend since she’s able to cast a much smaller net in her sphere of influence. And it’s working. When a customer in her database has a Revaluate score of 80 and higher, this is her trigger to make a personal connection–a handwritten note, a check in call, a thoughtful text, or even a one-to-one message from her favorite video vendor, Bomb Bomb. For the folks who know Ellen, these personal touches help reinforce her value, remind them she’s a real estate expert, and most importantly, make them feel special and seen.
Even in a get-back- to-basics, work your sphere market, sometimes it’s important to look beyond your existing database for prospecting. In this case, Ellen taps into the power of Revaluate Reside to choose new geographic areas and blend new prospect lists into her existing sales process to diversify her customer base and target those with a high intent to move.
Since she doesn’t know these people, she wants to be sure she’s memorable. Quirky postcards with a sense of humor tells potential clients how much fun it would be to work with her and attracts the right interest, at the right time, when someone may be considering a move. Her timing seems uncanny, and she is keeping her pipeline full with this strategy.
Ellen is clear about her advice to other agents, “Trust the Revaluate score. Let the score be the guide for the outreach. Take it as a sign to reach out to the people who surfaced. Follow through, be memorable and have fun.”
Follow Ellen on Facebook and book a free Revaluate demo to access the end of year special offer.