How to Build Your Brand with PR
82% of people say that the most important factor when choosing an agent is local expertise, and 80% of all home buying transactions start online. These percentages can work to your advantage. How? you ask.
In this video, Molly Mckinley clarifies the How and shares the How-To of PR truths and practices to help you become the go-to realtor in your community.
Molly is the EVP of marketing at Relola. She is a senior public relations and integrated marketing strategist with over 18 years of experience launching new products and brands. In the last six years, Molly’s traditional PR agency background has evolved into all things digital, from SEO and link building to the convergence of data insights with business and marketing goals.
According to Google, information is available to anyone, at any time, anywhere. PR is one way to share information.
Here are the 4 truths you need to know to get started.
Truth #1: You Must Share to Succeed.
If information is available anywhere, you need to be the one to deliver it.
Truth #2: Buyers and Sellers Want the Information that You Have.
Those are the nuggets of information you share that are valuable to your buyers and sellers.
Truth #3: You Can Be the Local Expert Likely Movers Are Looking For.
All you have to do is show up… online. And, with the rise of “near me” search options, sharing hyperlocal content helps you pop up in local searches.
Truth #4: Everyone Needs Good Content.
So how do you go about creating and sharing content that will single you out as an expert?
Molly shares tips and resources to help you get started.
– Identifying future brand advocates.
– Finding outlets that will allow you to reach a wider audience.
– The basic fundamentals to include in every pitch to look like a pro.
– Measuring your impact and success.
Tin Shingle: a way to look up media contacts in your local area.
HARO (Help A Reporter Out): A newsletter connecting reporters with sources.
TrendKite: Measure your reach (likes, traffic, shares)
Moz: A tool to measure and track SEO
Hashtagify: Find the latest online trends
Google: Google your digital footprint