How To: Lead Gen for Home Sellers and Listings
We recently gained new lead gen insight from Tom Ferry and Barry Jenkins. Here, we will show you how they suggest you find home sellers and listings next year, so you can grow your lead gen database with AI and data while others flounder in this evolving market.
Recently we had the pleasure of attending and exhibiting at FUBCON Los Angeles. It was a pleasure because the Follow Up Boss team (Stacy and Ricardo as hosts and compliments to the leadership of Steve and Dan) put on a show where they seem to think of everything, and take care of everything. From an attendee standpoint they provided breakfast and lunches, as well as hosting parties that were just really well thought out and awesome. The best part for me were the Easter eggs – these details were everywhere in the hotel. Instead of being purely entertaining and/or singularly education… it was also an enjoyable experience where you felt that the people watching the live stream or recordings were missing out on so much more.
However, the content was powerful on it’s own and didn’t need gimmicks, food & drink to make it worthwhile. The focus was very much around generating seller leads, and this is a big shift from the past. I was able to capture some magical moments with huge amount of potential value. (Like potential energy in physics – the value has been captured, yet it requires an action to leverage the potential. IE – it’s worthless unless you do something with this knowledge.
“Revaluate gives me a list of people that I (or my team) should take more time talking to as a result of major life events. It’s been a fantastic revenue opportunity for us.”
THE BARRY PROCESS THAT WORKS
-Start with good data (Barry used Revaluate Repair to get updated physical addresses and contact info for his database)
-Pull / Download the list of very likely movers (VLM = with Revaluate scores)
-Use a suggestive script: “We have buyers in your area, do you know anyone that’s considering moving” to be a part of the discussion during major life events, as triggered by the Revaluate Reveal Score.
-Train all your agents to use this process, daily.
*Barry is with BHG in Virginia and is on stage presenting at the success summit event on Oct 12th that Revaluate will be attending.
“Know the market. Wheres the turnover? Check out Revaluate”
TOM FERRY SUGGESTIONS
-Spend 80% of your time working on generating listings
-Focus on Geo Farm, past clients & sphere
-Leverage AI to be more efficient
-Start a second team thats focused on getting listings
-Hire former recruiters or used car sales people for this role (ensure that they are different ages, genders, ethnicities – not mirrors of you)
-Serve the whole market
There are people who rent and people who own homes. Similarly, there are agents who rent leads, and more and more, there are agents that own their database. If you’d like to stop renting your leads and start owning your database, and would like to find home sellers and listings in the data you own rather than renting poorly converting buyer leads you rent, set up a time to talk with our data nerds here: http://revaluate.com/talk
If you’d like to set up a new geo farm or repair your existing database select a time to talk here: http://revaluate.com/talk
If you’d like to learn more about the killer FUB : Revaluate integration read more here.
Be sure to ask about the October special we are running.