How Top Real Estate Teams Leverage Lead Gen Automation in 2022
Top Real Estate teams report on how they are utilizing Revaluate data to grow their businesses in 2022.
Revaluate data works best with substantial databases because it continuously updates the “very likely to move” list with contacts with an 80+ score (contacts that are like to move in the next 6 months). By using this data, teams are creating successful systems with a constant stream of leads that are already familiar with them!
#1 REMAX team in the world, The Ashton Real Estate Group of REMAX Advantage, out of Nashville is using its data to trigger specific text and email campaigns to their database. Their game plan for 2022 is to sync up their CRM, Follow Up Boss, with Revaluate and when a contact becomes a ‘very likely mover’, communication starts and is nurtured by Call Action.
“We are also using the data to help us prioritize following up with leads that have been in our database for a while.” With over 1,800 transactions in 2020 alone, this team has acquired a ton of contact information and data over the past 20 years. Revaluate helps teams and brokerages get the most out of the leads collected and paid for in the past.
Barry Jenkins, CMO of Better Homes and Gardens NAGR and team owner Friends in Real Estate, is using Revaluate data similarly. “The system becomes a fortune teller of sorts allowing me to create a pipeline of deals. This also enables me to become liberated from lead sources that are very expensive like Zillow because I create my own bottom of funnel opportunities.”
Jenkins has been a Revaluate Power User for two years. He has created successful systems that utilize Revaluate data to automate communication to his database. Not only does it save time and resources, but money too!
“Revaluate informs all of my marketing. When I send mailers, voicemails, targeted emails, I start by looking for the Likely to Move score and target all of my advertising around that data. It not only saves me money but it also allows me to increase the amount I can spend per lead. Instead of spending, for example, $1 per lead and reaching 1,000 people for $1,000. I’m able to spend $20 per lead reaching 50 people. This gives me the luxury if hitting the right people, at the right time, with a unique right message.”
After an amazing 2021, Kendall Bonner, the Broker/Owner of RE/MAX Capital Realty, is ready to use Revalaute data to focus on the seller. “I plan to utilize the data as a crystal ball into the needs of our local sellers. Focusing on motivation for selling is a key differentiator in my ability to effectuate the goals of our customers. Knowing that a strong motivator is likely behind a seller’s decision to list their home for sale, allows me to more narrowly focus my marketing approach and my messaging!”
Revaluate data can be integrated into many products, CRMs, and systems. Ashton and Bonner are both Follow Up Boss users where it’s an easy, direct integration. Bonner and Jenkins nurture their database with communication from CallAction. When Revaluate “very likely to move” score hits 80+, Jenkins has Zapier trigger a campaign written by Jessie Beaudoin (CEO and founder of CallAction) and “had super high engagement and conversations around clients long term goals.”
Another tool Jenkins has found helpful is Corefact Elite. It’s a 12 month commitment of monthly mailers plus they send an email CMA to each homeowner.
Integrating new technology into a well-oiled machine like the Ashton Real Estate Group may be daunting but our team at Revaluate makes it seamless. “Set up was minimal, and we have had great support from the team. We requested a meeting for our ISA to ask questions, and it was a great session!” Bonner agrees and claims the setup seemed like it was “overnight”.
The way larger teams do real estate is ever-changing. In this market, it’s important to be proactive instead of reactive. “Real Estate agents that leverage data like the information provided by Revaluate are always going to be 2 steps ahead of their competition. This is because the agent stops reacting to their database and starts getting ahead of the clients needs.” says Jenkins.
Revaluate’s prediction success rate is 19.5% and independently verified by third-party Altos Research. Meaning, 1 in 5 contacts that are categorized as “very likely to move” (score of 80+), end up moving within 6 months. Our goal is helping businesses grow with our predictive analytics. These teams that are utilizing Revaluate now are already making connections with contacts in their database ready to move in 2022!
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