Lead Gen: Don’t Dial for Dollars

Dialing for dollars has been a foundation of real estate lead gen for decades. Not doing so is totally counter intuitive. I was shocked when I was told, but yet now I get it.

Barry Jenkins is an awesome person, Realtor and author.  He’s mastered systems and processes in his tech stack and his business has grown steadily.  Actually, he literally wrote the book on real estate sales. “Too nice for sales” By Barry Jenkins
Its a quick, clear read at just under 200 pages where he lays out what’s worked for his business. He was kind enough to include Revaluate in his suggested process and tech stack.

Anyway, our client Barry told Jeff Scott of norwestpropertyshop.com in washington state, to give Revaluate a call.  On that recent referral sales call, we were discussing Jeff’s sales process when dialing for dollars came up.  “I don’t want to dial for dollars,” Said Jeff.  “I want to talk to people that are ready to transact.  I want to dial for wealth” 

Dialing for Wealth, not dollars.  What a brilliantly simple idea that clearly paints a picture of the AI lead gen value that Revaluate brings to the table.  Don’t call everybody, be more efficient.   Call those most likely to move by using Revlauate’s AI inside your CRM (Jeff and Barry use FollowUpBoss, and we just launched a new FUB integrated action plan, but that’s another story).  Simplify.  Don’t buy more leads or call old leads without first filtering out the bad with Revaluate Data Repair.  Then, don’t dial for dollars – dial for wealth and call those Revaluate Very Likely Movers who are most likely to move. 

Note: Special thanks to Jeff – We asked for and were granted permission to reuse his comments.

One of the images on Jeffs Website features a classic looking northwestern fishing boat, and I think thats a great analogy? no wait, metaphor? for lead generation. Professional fisher-people don’t spend their time fishing the whole ocean, that’s not efficient, and a waste of time. Be thoughtful about where you are fishing. You wont catch them all, but go to where the fish are so you can efficiently fill your nets with profit.
Lead generation is basically the same as fishing. Reveal Likely movers with Revaluate, and become much more efficient than dialing for dollars.

Schedule a time to talk with our team to learn more: http://revaluate.com/talk