New Real Estate Trend Projections and ROI With Ted
Ted Adler and I sat down (socially distanced 2,000 miles apart) to discuss Real Estate Trends and Projections and recorded the video at the bottom of this post. Ted is the CEO of Union Street Media – and we’ve been friends for quite some time in part because his company is totally focused on ROI for those in the Real Estate world. But also because he’s genuinely kind and a good dude.
As an example – Years ago, I was enjoying the weather here in Golden Co taking a ride with a friend – when I took an endo on my mountain bike.
Endo: short for end over. This is when you go over the front of the bike, like the guy below.
Only, mine didn’t look as graceful. I was pretty wrecked – the bike was rideable and I made it off South Table Mountain – but I was a bloody mess.
As Ted lives in Burlington VT, its almost a given that he’s appreciative of the outdoors and Mountain Bikes.
When Ted learned of my wreck, he sent me a care package with some products he likes to help me mend and get back on the trail. Ted is an outstanding guy. My thought was: How Very thoughtful. He knows what is important to people.
(For the record: Union Street Media and Revaluate do not have a formal nor paid relationship)
Union Street leverages this thoughtful mentality and focuses on ROI for its clients. They know what is important to their clients.
ROI is not sexy to everyone. At the mere mention, some folk’s eyes roll back in their head and thoughts of accounting classes and spread sheets cause them to crawl into a fetal position.
Others are driven by ROI – stopping at nothing to track and analyze slashing anything that is deemed useless.
But both camps tend to understand the intrinsic value similarly.
Beyond the financial terms, I think of ROI broadly as “efficiency”. There are lots of ways to spend money on marketing and advertisements – but many of the advertisers are not focused on efficiency – they are focused on generating revenue. Generating revenue is fine – but not blindly or at the expense of efficiency / ROI.
Despite being labeled an “artificial intelligence” or “data company”, Revaluate is really very focused on efficiency and ROI. We want our clients to save time by reducing fruitless sales calls, and to save money by reducing marketing spend where it is falling on deaf ears. The goal is to reallocate your resources to those people that are most likely to move – thereby increasing your ROI.
So – because we are so similarly aligned I was pretty stoked when Ted reached out and suggested we discuss the covid housing projections and trends and the Covid Migration. What followed was a fun conversation with some odd diversions that caused me to lose composure and crack up several times.
Enjoy the unscripted video “live” from our respective HQ’s: My Basement, and Ted’s Attic.
Stay safe and be well.