Crime Data Doesn’t Pay
More is not better. In fact – more is worse. Frequently, we talk with executives of large real estate, mortgage and software companies about their desires to ramp up their data. They have the...
National Association of Realtors: San Diego 2021
We are stoked to be back in San Diego, and back at NAR, the National Association of Realtors. It’s the largest real estate event of the year. This is my third NAR in San...
Zillow Offers: Flipped it, then Reversed it
It’s all over now, gone faster than a reasonably priced home when it hits the MLS. For a while this year, it looked as if Zillow and it’s ibuyer program Zillow Offers were flipping...
ICLV was so very…
Gwen Stefani, Phish and 4,000 tech-oriented real estate professionals were in Las Vegas last week, just prior to halloween, and things got a little strange. In many ways, this was the “reopening” of the...
Revaluate Launches Integration with Sierra Interactive, Pairing Predictive Data Segmentation with Marketing Automations
UPDATED (4/26/22) The Sierra/Revaluate integration went live on April 4th with little fanfare. Yet, in the first few weeks we have seen tremendous adoption among Sierra users, Totaling almost half a million contacts being...
Inman Connect Lead Gen
One of our favorite events of the year is Inman Connect Las Vegas. Inman had its roots in technology and lead gen, and they run a pretty tight ship when it comes to content....
Retro-Speculative: Our Marketing Shift
They say that everything old is new again and at Revaluate HQ we’ve taken that to heart in both our product, our own lead gen / marketing, and to some extent, how we advise...
Hello NAMB, We’re Revaluate
This is our first time to NAMB and we are kinda shy. See – at our heart, we are basically data nerds. No, its not our fist time to Vegas – far from it....
Pro Tip: Old School Strategy & Today’s Ai
It’s surprising for some to learn, but back in the day, Mortgage Originators and Real Estate professionals didn’t buy leads like they do now from portals and Google and Facebook. They had a time...
DOJ to NAR: $85B in Commissions is a Bit Rich
Last year, Real Estate agents earned $85B in Residential real estate commissions in the US. Our justice department believes that number is too high, especially given the recent double digit increase in home values...