Revaluate Launches Integration with Sierra Interactive, Pairing Predictive Data Segmentation with Marketing Automations
UPDATED (4/26/22)
The Sierra/Revaluate integration went live on April 4th with little fanfare. Yet, in the first few weeks we have seen tremendous adoption among Sierra users, Totaling almost half a million contacts being monitored and scored by Revaluate due the pent up demand and in large part to the attention to detail and responsiveness of the Sierra team during the rollout.
The full 2 way integration allows for syncing of contacts between Sierra and Revaluate and creates a custom column for the Revaluate score to live within. Currently you can segment your database, and sort and filter by score, and the ability to trigger automations off of Revaluate scores is being pushed live.
Early reviews from Sierra users are very encouraging as they begin to collaborate and share best practices for implementation strategies in their FB community.
To learn more about the integration with Sierra Interactive:
Reach out to David Short ([email protected] or Josh Wald ([email protected]).
NEXT: Ryan will be live with the sierra team for their weekly webinar Wed 5/4 at 2pm EST: https://www.facebook.com/sierrainteractive
GOLDEN, CO- OCTOBER 26TH-– Revaluate, a Colorado-based data company that identifies likely movers, today announced an integration with Sierra Interactive, a real estate technology platform that helps agents, teams, and brokers close more deals.

“From a CRM standpoint, Sierra is a fast growing, thoughtful system that is rich with features and capabilities. Efficiencies and automation are top of mind for many in the industry, and this integration will boost Sierra’s clients efficiencies and sales,” said Chris Drayer, CEO of Revaluate.
Revaluate’s system offers data insights on real life events, like a birth or a marriage, and predicts how and when that may impact a real estate transaction. With the integration, users will be able to use Revaluate’s propensity score as an if/then trigger to move contacts through their sales and marketing funnels automatically, based on the life event data generated organically. As the score moves accordingly, Sierra Interactive’s platform will then adjust the campaign to match the message and the cadence to the moment in that person’s life, making all of their efforts more efficient and impactful.
“We are excited to announce our integration that will pair Revaluate’s predictive data segmentation capabilities with our marketing automations and engagement tracking abilities,” said Ben Peskoe, CEO of Sierra Interactive. “Our shared clients will drastically improve their marketing efficiency and accelerate their growth by finding more value in their existing lead opportunities. Revaluate is scalable and powerful, exactly the type of solution our clients like best.”
Revaluate segments lists and databases for marketers by propensity to move. According to Revaluate’s data, nearly 100,000 people move each day. Through an independent evaluation, the company’s “likely to move” prediction technology was found to accurately predict when a prospect will move one out of five times.
In the last year, Revaluate has announced numerous integrations with CRMs that support the best teams and brands in the industry, including FollowUpBoss, Chime, Firepoint, Propertybase, Wiseagent, Moxiworks, as well as real estate systems such as Real Estate Nexus and HappyGrasshopper.
Sierra Interactive’s platform offers numerous tools for real estate agents, teams, and brokers, including a feature-rich CRM. Clients have access to lead routing, action plans, an integrated auto-dialer, text messaging capabilities, ringless pre-recorded voicemails, mass messaging, lead tagging, customizable smart filters, client activity tracking and search activity, listing alerts, and market reports.
If you would like to learn more about Revaluate, or to schedule a demo, please select an available time here: http://revaluate.com/talk. If you’d like to learn more about Sierra Interactive, visit their website here.
About Revaluate
Revaluate is a Golden, Colorado based data company that segments lists and databases by propensity to move. Marketers use this refined and targeted data to greatly increase the efficiency of their campaigns.
About Sierra Interactive
Sierra Interactive’s platform offers numerous tools for real estate agents, teams, and brokers, including front-end websites, single property websites, seller lead pages, lead generation services, and a feature-rich CRM. Clients have access to create custom website pages and content, blog posts, and lead management and messaging activities that include lead routing, action plans, an integrated auto-dialer, text messaging capabilities, ringless pre-recorded voicemails, mass messaging, lead tagging, customizable smart filters, client activity tracking and search activity, listing alerts, and market reports.
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