Revaluate Prepares for Growth With New Hires
Respected industry Veteran, Mike Martella, and Alejandro Cortes join award winning predictive analytics team
GOLDEN, CO., Dec., 13, 2022– Revaluate, an innovative data company that reveals likely movers using 3rd-party validated artificial intelligence (AI), is proud to announce real estate industry veteran Mike Martella joins the company as vice president of business development. With deep roots in the real estate industry, Martella intends to help brokerages better organize, understand and leverage the opportunities that exist within customer databases that would have otherwise been missed. Alejandro Cortes, joins the company with deep expertise and commitment to the client experience and hopes to piggyback on Martella’s effort with value-based training.
“Revaluate is in a unique position to provide a solution for a brokerage’s biggest challenge in a down market, how to retain agents and help them remain productive,” said Mike Martella, vice president of business development for Revaluate. “Since we help identify who’s most likely to transact in the next six months, it helps bring a layer of clarity and effectiveness to any marketing effort. It’s a critical time to ensure that every potential moving opportunity is leveraged.”
The industry is getting back to basics with heightened focus on past customers, working spheres of influence, and prioritizing time with less available resources. “I want to demystify the technical aspects of big data, and show how artificial intelligence and predictive analytics can be used to improve prospecting, fill sales pipelines, and increase conversions for real estate teams” Said Alex Cortes, Director of Client Success.
Brokerages, mortgage brokers, and other verticals will benefit from understanding who in their client database is most likely to transact within a six to twelve month period, and Cortes will help them implement a winning strategy.
“Although there are daily announcements of layoffs in our industry, we’re ready for growth,” said Chris Drayer, chief executive officer for Revaluate. “Now more than ever, brokerages and teams know they need to be more efficient with their effort and energy; therefore, require a predictive data layer to bring this level of clarity.”
Revaluate is a data company that utilizes artificial intelligence to provide actionable insight for marketers, scoring and segmenting lists and databases by propensity to move. The award-winning, third party validated accuracy is the best in the industry at identifying people who are likely to move in the next six months. Marketers use this refined and targeted data to greatly increase the efficiency of their campaigns.