Crime Data Doesn’t Pay
More is not better. In fact – more is worse. Frequently, we talk with executives of large real estate, mortgage and software companies about their desires to ramp up their data. They have the...
Tagged: Data
Revaluate Launches Integration with Sierra Interactive, Pairing Predictive Data Segmentation with Marketing Automations
UPDATED (4/26/22) The Sierra/Revaluate integration went live on April 4th with little fanfare. Yet, in the first few weeks we have seen tremendous adoption among Sierra users, Totaling almost half a million contacts being...
Pro Tip: Old School Strategy & Today’s Ai
It’s surprising for some to learn, but back in the day, Mortgage Originators and Real Estate professionals didn’t buy leads like they do now from portals and Google and Facebook. They had a time...
The Best of Times, The Worst of Times (To Sell a Home)
When is the best time to sell and when is the worst time to sell a home? The correct timing can directly influence price, DOM duration and the number of leads you generate with...
The Conscious Marketer: Working to end Data Discrimination
Recently, it has become apparent to the public that many of us in the marketing, data, AI and advertising fields have been growing and profiting off of racial divides. Segmentation is good. Specificity is...
Record Housing Inventory Shortage Grows
Inman News ran an article I wrote, about the record housing inventory shortage that cites data from several housing industry professionals including my talk with former HUD and FHA Economist Roberto Cavazos, Ph.D. The...
When Will We Crash? Is this how it ends?
With a global pandemic, civil unrest, wild fires burning the west, unemployment, 1 in 5 mall businesses closing and the politics leading up to the election, 2020 has been a dumpster fire of a...
New Real Estate Trend Projections and ROI With Ted
Ted Adler and I sat down (socially distanced 2,000 miles apart) to discuss Real Estate Trends and Projections and recorded the video at the bottom of this post. Ted is the CEO of Union...
Lab Coat Agents Odd Review on Revaluate
Lab Coat Agents loves looking at and discussing technology, leads, artificial intelligence, big data, predictive analytics, prospecting tools, and SAAS tools for mortgage and real estate folks. They started as a Facebook group a...
Data: Mortgage and Real Estate Prospects and Leads
Data is arguably the most important, most valuable asset in the Real Estate and Mortgage world, especially when it comes to the future of prospect management and leads. Unfortunately – Data is the most...