Reveal Likely Movers
Lead Generation or Lead Gen is constantly evolving. For all of our largest and top producing clients, artificial intelligence helps increase their efficiency in generating leads. VLM’s or Very Likely Movers – are prospects...
We’ve never before seen a lack of inventory at this level, so just how do experts generate listing leads in the middle of a winter listing drought? Generating real estate leads can be hard...
When Saturday Night Live parodies your company, things are going terribly wrong or significantly well for Zillow CEO Rich Barton. Perhaps it was fitting that this dropped right before their 2020 earnings call on...
As a career salesperson you get to hear every analogy under the sun about what sales is like. “Sales is like cooking”, “It’s a numbers game”, sales is this, sales is that. The one...
Where have all the listings gone? We knew it would be bad – but this is worse than I’d anticipated in October. Listings have vanished, traditional lead gen has slowed to a hault, housing...
It is no secret that the coronavirus pandemic has had major effects on the real estate and mortgage industry, especially lead generation: traditional open houses have become less and less frequent, showings have had...
Yesterday in a Facebook Live webinar, the high powered Ylopo success group hosted “Transitioning from Portal Leads to Google PPC” where users recommended Followup Boss, Ylopo and Revaluate as an efficient method to segment...
Inman News ran an article I wrote, about the record housing inventory shortage that cites data from several housing industry professionals including my talk with former HUD and FHA Economist Roberto Cavazos, Ph.D. The...
This week we had two very nice testimonials from data and lead generation clients in the Real Estate sector. It’s so great to hear feedback and see people eager to share their best practices....
Customer Churn has become common in Real Estate and Mortgage, but this HUGE problem is a HUGE opportunity for those who “act now”. Fifteen years ago I was on a BBQ team that won...
