Transforming Digital Advertising with AI
Revaluate is proud to announce a new partnership with Audience Town that will transform digital advertising with AI.
Audience Town is a vertical advertising platform in Real Estate, helping advertisers connect directly with people who are preparing to move. The company has assembled a very experienced team of ad tech thought leaders, that recently announced a round of funding lead by MathCapital.
MathCapital is an early-stage venture capital fund focused on the transformation of marketing and media. The funding is to further expand the team and increase its data capabilities and accuracy by partnering with Revaluate.
InmanNews said “Audience Town’s technology centers on programmatic advertising, a highly intricate amalgamation of automation and data science that leverages rich data sets to deliver ad messages to the most closely matched audience possible, regardless of ad channel.”
The partnership will open up Revaluate’s AI inside Audience Town, becoming transformational for advertisers seeking to get in front of people who are about to move.
According to a Market Insider article on the partnership: “Annual real estate advertising totals $30 billion making it the 3rd largest advertising category in the US, but remains unaddressed by the innovation in marketing and advertising technology. This new round of funding will accelerate the data and software to improve real estate advertising performance and execution across mobile, video, desktop, TV, outdoor, and the billions of devices consumers use to stay connected.”
Chris Drayer, CEO and Co-Founder of Revaluate was also quoted by Market Insider, saying “Our artificial intelligence is able to predict who is going to move in the next six months. I am excited to partner with Audience Town because they understand how marketing teams can leverage our predictive data about home movers in new ways. We see it as a great channel into the advertising markets.”
Audience town already works with top builders, brokerages, and commercial property owners as they seek to qualify people early in the home search process and engage them to become clients. This next step forward will be transformational.
Audience Town PR https://news.audiencetown.com/blog/press-release-1219