What Bill Murray Taught Me about Marketing
Marketing is one part art, one part science – especially in real estate lead gen. Data driven decisions have been envogue for some time now. But today I’m reminded of Bill Murray’s 1993 character ‘Phil’ in Groundhog Day who (as you know) was trapped in Punxsutawney, PA and doomed to keep doing the same day over and over till he got it right.
Perhaps you feel the same way about your marketing. It seems to never end, you make progress and yet you never quite get it right. Thats ok – you are not alone. I frequently feel that way as well. It’s difficult and ever changing. Facebook announced they are removing additional data making it more difficult for Mortgage and Real Estate people to target specific people. While this is the right thing for FB to do ethically, it makes your job more difficult – and we sympathize.
We are fortunate to be able to work with some amazing clients – including the number one BHG team (Barry Jenkins) and number one RE/MAX team (Gary Ashton) in the United States and many more. This week they shared with us their tips to lead gen success – and just like Bill Murray in Groundhog day – it involves a process and repetition, and a commitment to improvement, rather than a set it and forget it approach that ends terribly with stealing a groundhog and driving on the train tracks.
In the movie, Phil asks for advice from anyone who will listen – he lacks experts to advise him because no one has been in his shoes. But you, dear marketer wont suffer the same fate – you have experts that have blazed the trail and will share the tips and tricks to getting out of your own metaphorical Punxsutawney.
Leverage data, integration and art in your marketing today and your lead gen efficiency will improve just in time for spring.
In related news: Punxsutawney Phil saw his shadow today, so that means 6 more weeks of winter. (But the data says thats when winter ends anyway)
You got this. But watch that first step, it’s a doozy.