What Is a Full Record?
My first car had an 8 track player. It was a 1978 Chevy Caprice Classic I bought for $30 (humble brag) that was bashed in on all 5 sides, roof included. That 8 track device was the most valuable part of the vehicle. I wish I still had those tapes as they are super rare and cool. They had a short life span, and were around for just about as long as laser discs and betamax. Records, however, predated 8 tracks and survived, and are oh so much more cool and valuable.
In Real Estate, we collect records as well. Records of past clients, leads and prospects. Each person we interact with is a new record – even if they are not as cool as some original release vinyl, we still store them in our database.
At Revaluate, we use a term internally, and want to share with you the rest of the industry. “The Full Record”.
A Full Record Contains
1) Full Name
2) Physical Address (typically missing on most all portal leads)
3) Email Address
4) Phone Number
Incomplete records are costly to maintain, as your expensive marketing and lead gen misses the mark and you may be sending personalized communication into a void or worse – labeled to the wrong person.
A full record is desirable, as it enhances your ability to connect with a prospect and to generate leads with any method, especially artificial intelligence. If you have all four parts of the full real estate record, you can market to them more accurately, and with a wider variety of methods. No one knows what method one client prefers vs another on any given day – so it makes sense to have a full record to enable efficient marketing communication.
Revaluate Data Repair
Revaluate Data Repair can help you clean up your records, fill in the blanks, skip trace people, append missing data and win more listings. Learn more at http://revaluate.com/repair
With clean good data, your marketing and sales efforts are more efficient at lead gen, and it makes Revaluate AI work more effectively also, so you can close more deals.
Unrelated Quick Record Question…. EP vs LP: Were extended plays (EP’s) longer than Long Play (LP’s)?
