Revaluate Tips and Tricks

This page is your Revaluate Resource for Tips and Tricks to growing your business, capturing more listings, and becoming more efficient with your resources.
Check out the Revaluate Blog! Popular topics include ask the expert interviews, real estate industry news, best practice tips, farming, and the Revaluate white paper.

Thank you for your purchase and welcome to Revaluate!

Whether you purchased Reveal, RealStat, Repair, or Reside, we are excited to help you grow your business.

The Very Likely Mover Playbook is filled with scripts, ideas, and suggestions for using your move scores.

The Coaching Lab is packed with ways to help you leverage your Revaluate account and be successful in real estate.

Understanding Your Revaluate Database

Congratulations! If you see scores in your account, your database is now ranked from highest to lowest by Revaluate Move score. This score is not a percentage likelihood but rather a number calculated by our algorithms. Scores between 1 and 99 indicate the likelihood of a move, while a score of 100 indicates an active listing. We score your contacts using their email addresses to monitor their digital footprint for signs of significant life events that often cause people to move. If your contact lacks an email, we can't score them. Learn more about Life Event Data

Score of 100, Active Listing:
  • Active listings are only visible for customers who purchase Realstat. Click here to Request RealStat.
  • We recommend removing these contacts from your active marketing list and monitoring the listing for expirations or withdrawals.
Score of 80-99, Very Likely Movers (VLM):
  • We predict these people will list within the next 6-12 months. Our accuracy has been consistently above 19% nationwide in this prediction over the last year.
  • We recommend adding your VLMs to a nurture campaign immediately. Send them a direct mail piece monthly until they list.
  • Include them on a Meta custom list and run your favorite marketing play (or door knocks are great here).
  • After the other branding marketing campaigns, call with a message like: “I have a buyer that wants to be in this neighborhood. Do you know anyone in the neighborhood that might be interested in selling?” More scripts in the very likely mover playbook.
Score of 40-80, Engaged Movers:
  • These contacts show some signals that they may move within 12 months, though the signal is not as strong as for VLMs. Watch their scores over the next 6 months for an increasing trend.
  • It’s not uncommon for these scores to jump up seemingly overnight as we process new data.
  • If your marketing budget allows, consider adding your Engaged Movers to your nurture campaigns. However, prioritize spending on higher-scored contacts.
Score of 1-39, Not Engaged Movers:
  • Contacts with a score below 40 show no signals indicating a move in the next 12 months.
  • We recommend retargeting, newsletters, and cost-effective, automated brand-building campaigns for these contacts. Save your manual efforts for higher-scored contacts. Focus on branding and opening their minds to referrals, without including CTAs. Provide local and market information, insights, and subject matter expertise instead.
  • Data Segments and Lists: Real Estate Marketers told us they love clean lists. Revaluate creates segmented lists by contact information to assist with your marketing needs. Thus, you may download each of these specific lists. To download a list in your dashboard, simply click the white cloud icon adjacent to the list. Note that if synced with a CRM, these lists will update accordingly, overnight.
    • Very Likely Movers
    • Engaged Movers
    • Not engaged Movers
    • All Contacts (de-duplicated by email address)
    • Suspicious Contacts
    • Incomplete Contacts (missing data)
    • Contacts with Physical Addresses (and without)
    • Contacts with emails (and without)
    • Contacts with Phone Numbers (and without)
  • Report Card Database Grade: The Database grade reflects your current grade on an A-F scale. on the Report Card page, you can view the specific percentage below the grade. Don't fret, most datasets we see start as an F. The grade reflects the completeness of data fields. An A+ database has all the emails, physicals, phone, and name information. Often Real Estate databases lack physical addresses when buying leads - this contributes to a low grade. Revaluate can frequently (50% of the time) find an address to fill in the blank for you. See Repair for more info.
  • Contact Information Details: Click the score of a contact to see more details, such as:
    • The date they were added to your Revaluate database.
    • The date they crossed the VLM threshold.
    • Additional contacts associated with the address if the physical address is present.
    • A graph that displays the lead’s score history.
Tips to AVOID:

Our clients have shared what did not work, so that you can avoid the same mistakes. Take a glimpse of what NOT to do, to save time and money.

Managing Suspicious Contacts

We segment any agents, lenders, or other vendors with fake email addresses (e.g., [email protected]) into a "Suspicious Contacts" list.

We recommend reviewing these contacts to ensure we didn’t remove anyone you want to monitor. Otherwise, you can leave the contacts in the suspicious list and use it as a silo—they do not count toward your contact total.

If you want to monitor someone from the Suspicious list:

  1. Click the box beside their name.
  2. Additional options will appear at the top of the list.
  3. Click "Approve Selected" to move them back to your monitored contacts.
  4. A pop-up will appear asking “Are you sure you want to approve these contacts?” Select OK
  5. Review and confirm the contact has been updated.

If you want to flag a contact as suspicious:

  1. Locate the contact you wish to flag as suspicious from your contacts page.
  2. Click the box beside their name.
  3. Additional options will appear at the top of the list.
  4. Select Flag as suspicious.
  5. A pop-up will appear asking “Are you sure you want to flag all these contacts?” Select OK
  6. Review and confirm the contact has been updated.

Revaluate Coaching Lab

Our Lab brings together highly regarded real estate industry coaches that understand how best to leverage Revaluate data to generate real estate listing leads. Our coaches specialize in different subsets. Learn about systems, scripts and solutions for maximizing your efficiency. Check out the quick video below and sign up for our FREE coaching sessions.

revaluate.com/lab


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Integration is the essential way to maximize efficiency.

We integrate with several existing platforms and are consistently pursuing others.

FollowUpBoss, Lofty, Firepoint, Moxiworks, Salesforce, Office365, Googleimports

For further integration details: visit here.

Partners

Having the data is only as useful as the strategy used to implement it. Many of your peers have success while utilizing these platforms alongside Revaluate. There is not a one size fits all plan or solution.

Technology is always advancing and new tools are always popping up. We love to hear from our customers how you're using Revaluate! If you have found a new tool please let us know, [email protected].

Tip: Set a marketing budget and focus on how and what tools you will use. Do not focus on the tools you can’t afford. As you grow, there will always be more systems you can use to automate.
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